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Friday, July 1, 2022

Finnish startup signs a merger agreement with a German developer of the B2B sales prospecting tool

Helsinki-based B2B intent data platform Leadfeeder merges with Echobot, German sales intelligence platform for B2B data. The merger was backed by the growth equity firm Great Hill Partners. These sales intelligence specialists has raised €180M with an additional €50M commitment. Leadfeeder’s founder and CEO Pekka Koskinen will be responsible for the company’s product development and strategy in the future as a significant shareholder in the company. Derek Schoettle, Chris Gaffney, and Greg Stewart from Great Hill Partners will join the Board of Directors. This merger creates space for new talents for the headquarter in Germany along with many others for the office in Finland.

Great Hill Partners Invests €180 Million to Merge Echobot and Leadfeeder, Creating an Innovative, AI-Powered Sales Intelligence and Go-to-Market Platform

Great Hill Partners also commits an additional €50 million to fund future acquisitions

Echobot, a leading provider of European sales intelligence, and Leadfeeder, a best-in-class web visitor intelligence platform, today announced an agreement to merge, creating a ground-breaking AI-powered sales intelligence and go-to-market platform. Great Hill Partners, a growth equity firm that invests in high-growth, disruptive companies, has invested €180 million to support the merger and help the newly formed company drive continued product innovation, scale go-to-market capabilities, and accelerate growth. Great Hill also committed an additional €50 million for the combined company to pursue strategic acquisitions.

The newly formed group will be led by Echobot CEO Bastian Karweg and Leadfeeder CEO Pekka Koskinen, headquartered in Germany and powered by a globally integrated team of 250 professionals across six offices in Europe and the US supporting over 8,500 customer accounts. Great Hill Partners’ Derek Schoettle, Chris Gaffney, and Greg Stewart will join the Board of Directors.

Leadfeeder, Echobot, Bastian Karweg“It is our goal to be the leading sales intelligence and go-to-market platform to our core European and North American markets. Thanks to Great Hill, we have now assembled the best data, AI / ML, talent, and operating experience to achieve just that. We are increasingly seeing organizations looking to take advantage of their own data and third-party data, and then to augment this intelligence with better, more personalized outreach. The combination of Echobot and Leadfeeder is uniquely positioned to capitalize on a massive market opportunity at the early stages of adoption.” Bastian Karweg, CEO of Echobot.


Leadfeeder, Echobot, Pekka Koskinen“Integrating Leadfeeder’s web visitor identification system with Echobot’s data and prospecting solutions creates a unique platform upon which we can both enable organizations’ to identify and engage high-intent prospects as well as introduce incremental applications that enhance B2B sales and marketing operations.” Pekka Koskinen, CEO of Leadfeeder.


Leadfeeder, Echobot, Great Hill Partners, Derek Schoettle“Go-to-market is one of the fastest-growing areas of B2B software. Sales and marketing organizations need timely, accurate information and intelligent systems to identify and engage their prospects in an increasingly personalized, automated fashion. By bringing together Echobot and Leadfeeder, we can create the next-generation sales intelligence and go-to-market platform.” Derek Schoettle, Growth Partner at Great Hill Partners.

GP Bullhound acted as the exclusive financial advisor to Echobot and Leadfeeder in the transaction, supported by legal advice from firms Hengeler Mueller, Avance Attorneys, YPOG, Latham Watkins, Choate Hall & Stewart and Merilampi.

Click here to read more M&A news.

Nurcin Metingil
Nurcin Metingil
A permanent student, a passionate first reader and nowadays doing master’s degree in Publishing Management. Beside these, I am up for games! I have been playing games since I was 6. Now, I am whispering "Business. Business. Numbers. Is this working?"

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