Swedish pet insurance startup Lassie has received €11M (SEK 115 million) series A from notable angel investors including Karl-Johan Persson, Fredrik and Caroline Hjelm and Josefin Landgård. The round was led by British venture capital firm Felix Capital with the participation of Nordic venture fund Inventure and Londoner VC firm Passion Capital. Lassie.
From Felix Capital: “Over the past years, we’ve explored many areas within pet wellness — pet food, products, services, healthcare. When we first met the Lassie team, we instantly connected and were convinced by their mission to build a pet insurance and health platform that helps our furry friends lead better, happier, healthier lives.”
After growing up with a mother who was a veterinarian, one of Lassie’s founders realized early on that the best way to avoid injury and illness was to take better care of their animal. The Stockholm-based startup is now ready for expansion thanks to its latest funding.
Lassie co-founder and CEO Hedda Båverud Olsson says, “We see a big shift as now people start to view their insurance as something that can help prevent illnesses. We are now looking to bring more products to market and take our preventive pet insurance beyond Sweden.”
Susan Lin, partner at Felix Capital states: “Over the past decade, we’ve seen a continued shift in modern family structures and attitudes towards pets as an increasingly critical member of the family. Along with tremendous interest and engagement in preventive health and wellness, these trends have only been further accelerated through COVID-19.”
Earlier, Inventure led the insurtech startup’s €2M seed round which Passion Capital also participated along with angels Josefin Landgård and Stefan Lindeberg. You can read the news here.