Kiosked will invest up to $10 million in the Asia Pacific region through 2017 to tap into the surging market, the Finnish adtech startup said on Tuesday.
“Right now is the right time to commit resources to Asia, allowing us to select the best sales, support, and development talent across 16 countries,” David McGrath, Kiosked’s APAC Managing Director, said in a statement.
Two thirds of the growth in global digital ad spend will come from Asia in the next five years, according to the International Monetary Fund (IMF).
“Kiosked’s investment in APAC comes at a time when the digital category is growing and the Asian market continues to embrace programmatic – inclusive of digital display, video, mobile, and with the burgeoning interest in 360° advertising units,” the company said.
The announcement follows the company’s recent doubling of staff and establishment of offices in Tokyo, Sydney, and Shenzhen. With its global headquarters in Europe, Kiosked has also offices in New York, London, and Los Angeles.
Last year Kiosked raised $30 million through different instruments to finance its growth.