The kiosks basically turn Suomi24 into a huge marketplace. Kiosked’s Web Wide Shop platform has an automated self-provisioning interface that enables advertisers to place their products and services in a consumer relevant context. In other words, advertisers will be able to target an audience that is quite likely already thinking about purchasing their product.
Kiosked claims that the CTR (click-through-rate) of its service is 5-25 times better than that of comparable banner advertising.
”One of Kiosked’s main goals is to help brands and merchants to reach online consumers in a way that serves the consumer. 99% of people don’t see online banner ads and most people find them annoying. We want to turn online advertising into a service, which serves advertisers, merchants, and consumers alike”, says Kiosked’s CEO and Co-founder Micke Paqvalén.
Suomi24 is among the very first services to launch Kiosked’s platform. A quick test of the kiosks at Suomi24 tells us that the service still suffers somewhat from a lack of advertisers, but it will be interesting to see how the platform works once it has gained some momentum at such a large-scale venue.