Just-Eat, a Danish originated, world’s largest online takeaway ordering service has expanded to South America through a partnership with RestauranteWeb. The partnership in practice means that Restaurante Web will become part of the Just-Eat Group. The partnership will give Just-Eat a pool of over 1000 restaurants in Brazil initially.

RestauranteWeb was founded in 2004 by Luiz Jares and Marco Corradini. Jares commented “We’ve always known the huge potential online takeaway has in Brazil, and as the leading provider of food ordering services we are in a prime position to capitalise. Being part of the Just-Eat Group means that we will be able to offer both existing and new restaurant partners an enhanced service that will allow them to serve more customers than ever before.”

Klaus Nyengaard, CEO Just-Eat Group, said “Brazil’s economy is booming, and e-commerce is playing a major part in that growth. We’ve chosen to partner with the leading local player because it means that we can tap into their on-the-ground knowledge whilst providing our expertise and technology know how, built up over the last few years as the industry leader.”

“By merging the two companies and consolidating a strong management team, we are building a market leading organisation that shows our commitment to the region. This isn’t a quick fix, but a long term strategy to tap into the huge potential of e-commerce in Brazil’s takeaway industry.”

Former Google and MySpace executive Emerson Calegaretti will lead Just-Eat Brazil as Managing Director. The deal means that Just-Eat now operates in 16 countries across four continents, working with over 20,000 restaurants taking the orders of over 5 million customers each month. It recently secured investment of $48 million from venture capitalists IndexVentures, Greylock Partners and Redpoint Ventures. We also interviewed Klaus Nyengaard a while back in an audio podcast.