Content Marketing Wizard/Copywriter



Customer data and marketing automation platform

Salary Competitive

We are now looking for a creative Content Marketing Wizard/Copywriter to join our team!

Custobar in a nutshell:

  • We are a customer data (CDP) and marketing automation platform for retail and B2C companies.
  • We help our clients to make sense and create value from their customer data.
  • As customer data is seen as the number one asset for any B2C company, we are in high demand.
  • We are a talented, international and diverse group of people.
  • We are a remote first company (~95%)  who appreciate a good work-life balance and are family-, pet- and hobby friendly. A scale up for grown ups.
  • We work for many established brands in Finland, the Benelux countries and Germany. Our clients include companies such as, Varusteleka, Fiksuruoka, Tokmanni, Finlayson etc.
  • In 2021 our turnover grew by 50%

Your role:

You will be joining our Marketing and Sales team and working tightly together with our Senior Marketing Manager. You will increase web traffic and brand awareness through the marketing of content online. Ultimately, as a wizard, you will drive traffic and engagement that translates to sales and brand promotion.  Additionally you will work with our HR Manager with Employer Branding content.

Your daily tasks will include writing clear and concise copy for ads and publications (newsletters, blogs, whitepapers, guides, customer cases) and websites, using  SEO principles to maximize the reach.  As well as developing and implementing brand guidelines, conducting high-quality research and interviews, source images, and other content.

You will drive brand consistency across all company communications and messaging. You  will also take care of online content strategy and creation and measuring the results of marketing activity to inform future marketing campaigns.

Key requirements to succeed in this role:

  • Prior experience in content marketing or copywriting role
  • SaaS, IT-industry or Marketing agency experience
  • Knowledge of online content strategy and creation
  • Excellent writing, editing, and proofreading skills with a diligent eye for detail, language, flow, and grammar
  • Knowledge of SEO best practices
  • Strong research skills
  • Strong creative thinking skills and ability to think conceptually
  • Excellent time-management and organizational skills
  • Comfortable working independently
  • Experience with content management systems, blogging platforms and social media sites (WordPress, LinkedIn, Facebook, etc)
  • Experience with SEMrush or a similar tool

Why Custobar?

Custobar has passed the startup phase and entered the growth phase. It is a stable workplace of about 25 team members. But most importantly, it has great growth potential which you would be one of the key team players to implement.   We want you to love your work and we offer a lot of flexibility, as well as the possibility to work on bigger entities. In this role you get to deepen your knowledge in content marketing and as your knowledge grows you can take responsibility for the whole content marketing strategy. Wanna take up the challenge?

Our main office is located in Helsinki, where we meet approximately once a month. But it is really up to you whether you choose to work in the office or remotely. Should you like to work in an office environment we do also have an “office crew” of people who prefer the office to home office, so should you prefer the office you would not be alone! The role is a permanent full time role.

Are you interested?

Please send your application by 15.08.2022. Please note that we are reviewing applications actively.

For more information or questions please contact us.

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