The Finnish based mobile community game builder Ironstar Helsinki has opened a new country for their Moipal virtual world – Brazil. Moipal is a mobile based game that is a mix of Tamagotchi and Facebook. You play the game on your own, but there are interactions between the players.
Joakim Achrén, the CEO, told us that on many occasions there are hundreds of Brazilian players on the US site which confirmed him they need a local site in Brazil as well. The community management is handled from Brazil, but the hosting and other technicalities are still handled from Finland, says Joakim. They are also working on many small aspects to make the service more localised, such as Samba parties at the beach etc.