Distimo, an app store analytics company, has released their data for April regarding the Apple App Store. This is of interest as it is the first time since they report on the iPad App sales and how they do compared to iPhone sales. Also, the number of iPad applications in the App Store has increased dramatically in the last two weeks of April. On April 12th there were 2654 iPad apps while two weeks later, on April 26th there were 3437 apps resulting in a 30% increase.
The most important information from the report, however, is that on average iPad apps sell at a higher price than iPhone applications. On average, an application for the iPhone in the App Store costs $3.82 while an application for the iPad costs $4.67. iPad apps sell at almost 22,2% higher prices than iPhone apps. This of course could still be a result of the fact that there aren’t all that many iPad apps even though we’re talking about thousands of them. At the moment there are over 184 000 iPhone apps available.
The type of applications driving sales is mainly entertainment and games. Of all the iPad apps, 32% are games. Furthermore, the most expensive applications for the iPad are in the category of Medical and Finance. For the iPad, the apps in these categories are priced on average at $42.11 and $18.48, respectively, while the prices on average for the iPhone apps in these same categories are at $10.74 and $5.74.
It remains to be seen how the sales of the iPad apps grow in the near future as the device gains popularity and becomes a platform itself. I’m sure the higher prices correspond somewhat to the possibilities and potential uses for the iPad that we haven’t yet talked about. Only a few weeks ago we reported that the Estonian Erply is creating an iPad application for their B2B service. There are a lot of use cases out there for the device.