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Swedish startup collects €9 million seed to simplify everyday life for consumers and make retailers more profitable

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Stockholm-founded SaaS delivery platform Ingrid has raised €9 million (100 million SEK) in a late seed round led by Schibsted Ventures. BLQ Invest, SEB and Verdane also participated in the round. The startup creates delivery experiences that fit people’s lives by letting e-commerce businesses deliver sustainable growth and giving shoppers the power to personalize delivery and returns. The funding will be beneficial for Ingrid’s product development and reach new markets.

Ingrid connects retailers, carriers and consumers to create a better shopping experience for everyone. Since the start about seven years ago, Ingrid has grown to a well-known player in the Nordic retail market and has processed more than 90M orders on its platform.

Ingrid secures the funding to continue the development of its market-leading delivery experience products and expand sales to new markets to bring sustainable growth for retail and power of delivery personalization for consumers.

“Financial times are tough, and I’m happy to share the news about our funding. Last-mile deliveries are costly*, and this investment will allow us to help more retailers make a profit on deliveries,” Piotr Zaleski, CEO and Co-Founder of Ingrid, says.


“With Ingrid, we saw an opportunity to support a team who is building a delivery experience for tomorrow with the customer at the very core of their vision,” Kajsa Gatenbeck, Investment Manager at Schibsted, comments. “Schibsted’s vast distribution experience combined with our history of building and scaling digital consumer services, will be instrumental in our support to the Ingrid team in their vision to create a delivery experience of tomorrow that gives shoppers the power to personalize both deliveries and returns. Apart from the funding, our experienced venture team will actively support the company in reaching their growth targets, work towards their sustainability mission and scale the company to support their ambitious goals.”

Ingrid was founded by serial entrepreneur Piotr Zaleski together with Ilia Mikhailov and Anders Ekman. Currently about 150+ retailers use the service, among them prominent Nordic retailers, including Adlibris, NA-KD and Apotek Hjärtat.

*Last-mile leg of the supply chain presents one of the leading challenges within the retail and logistics industry. It makes up 53% of all shipping expenses for online retailers, and consumer expectations as to delivery convenience are on the rise.

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Nurcin Metingil
Nurcin Metingil
A permanent student, a passionate first reader and nowadays doing master’s degree in Publishing Management. Beside these, I am up for games! I have been playing games since I was 6. Now, I am whispering "Business. Business. Numbers. Is this working?"

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