Every online business needs customers to survive in this competitive market. To get the attention of your target customers, you need to market your business effectively.
Many small businesses neglect marketing without knowing the effect it would cause. A great marketing strategy can help you reach your customers and be the foundation of your business growth.
So, in this article, we’re going to see ten creative ways to market your online business effectively in 2021.
Why market your business online?
If your business has no online presence, then you’re losing out on a lot of customers. Let me show you some statistics as proof to my claim here,
– 93% of all online interactions start with a search engine.
– 49% of users say they use Google to discover or find a new item or product
– Benefits of marketing your business online,
– Larger reach than traditional marketing
– Low investment required
– Measurable and result oriented
– Well-targeted campaigns
10 creative ways to market your online business in 2021
Search engine optimization is one of the best ways to market your online business, as 68% of online experiences begin with search engines.
It is crucial to be at the top of the search results page for the query you target. SEO is the one that’ll help achieve it. The higher you rank in the SERP [Search engine results page], the higher the traffic to your site.
SEO can be categorized into on-page and off-page SEO. On-page SEO is the one that you can control, such as website content improvements, technical updates, etc.
Off-page SEO is the set of actions carried outside of your website such as backlinks to improve your website’s ranking.
You have to combine both the on and off-page SEO to achieve better results.
2. Pay per click marketing
Pay per click is an online advertising model in which the advertisers pay for each click on their ad. PPC helps market your online business directly to your customers while they search for your product or services.
Advantages of using PPC campaigns are,
– Higher reach at affordable cost
– Revenue driven campaigns
– Better ROI
– It’s measurable and converts better
Google search ads is the most commonly used pay per click marketing platform. More than 7,000,000 advertisers use Google search ads as their primary marketing strategy.
3. Social media marketing
Social media marketing is the use of social media platforms to market your online business in 2021. It is the most efficient way of marketing your business to your potential customers, build your brand and create awareness.
– Benefits of social media marketing,
– Increase brand awareness
– Connect with your customers directly
– More brand authority
– Increased lead conversions
4. Email marketing
Email marketing is still one of the best marketing strategies that you can try in 2021. More than 55% of marketers say that email marketing converts better than other marketing methods.
Also, for every $1 spent, email marketing returns $32 [Oberlo]. Hence an effective email marketing strategy can help your online business grow.
Some tips for effective email marketing strategy,
– Determine your target audience
– Create lead magnets for collecting leads
– Choose the best email marketing software
– Make your copy stands out
– Schedule your emails at the right time
– Measure and optimize
5. Video marketing
Video marketing is using video content to create awareness about your product or services. As humans, we love consuming engaging video content than any other form of content out there.
81% of businesses use video marketing to market their business online [Hubspot]. Video content takes many forms, such as:
– Promotional video
– Explainer video
– Product teasers
– Behind the scenes video
– Customer testimonials
A well planned and scripted video can do well on any platform. So keep your narrative simple and interesting.
Sponsoring an event, trade shows, or charities will help reach specific business goals and get more eyes on your products or services.
Sponsorships often don’t directly promote your businesses. But When you sponsor an event where your potential customers will be, your product will get a more real audience than any other marketing strategy.
7. Influencer marketing
Influencer marketing uses influencers from social media to endorse products or services to reach a wider audience base.
According to Business insider, the influencer marketing industry will reach $15 billion industry by 2022.
How to plan your influencer marketing campaign?
– Determine your influencer marketing goals and outcome
– Set a budget for your campaign
– Plan out your marketing copy
– Contact relevant influencers
– Review and optimize
8. Content marketing
Hail the king! Yes, content still remains the king of online marketing even in 2021. Content marketing is a kind of marketing strategy to create quality content that people love sharing with others.
Tips to create an effective content marketing strategy,
– Decide your business goals
– Analyze your buyer persona
– Choose the type of content
– Promote your content
– Analyze and optimize for future
9. Guest blogging
Guest blogging is one of the effective SEO strategies that marketers can use to improve their small business website rankings in search engines. Which in turn helps them reach their target audience.
Also, publishing a high-quality blog on relevant sites can help increase their authority. Here are some tips to create an amazing guest blogging strategy,
As with any other marketing strategy, you have to know your business goals that you need to achieve using guest blogging.
– Choose the best and relevant sites to contribute
– Create a relationship with the site managers and other authors
– Choose your blog topic and create a pitch
– Write great content that people love to read
– Your author bio should display your value and authority
– Promote your guest posts on your social profiles
Branding is a type of marketing method that businesses use to create a name and a design that helps create a positive perception about a company in the minds of customers.
Branding helps businesses to stand out from others in the market. An effective branding can make or break a business. To get your brand associated with your customers, you have to provide a value.
We’ve seen some effective marketing strategies that you can use to market your small business online in 2021. Keep in mind that you can’t start all the above-mentioned strategies at once.
Choose the marketing strategy that suits your business and start working hard on them.
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