The world doesn’t need another stock photography platform. That is for sure, according to Danish serial entrepeneur Jonathan Løw – co-founder of JumpStory.
Getty, iStock, Shutterstock, Stocksy, Fotolia, Crestock, 123RF, Unsplash, Pixabay, Pexels and he could keep on going. Millions and millions of photos, videos and icons can be downloaded online, and there are just as many license terms and limitations to understand.
If you want to experience the opposite of simple, just try typing in the word ‘marketing’ on one of the big image-platforms, and you get more than 12,000,000 search results. But is that really, what we want, or what we need?
Spotify: The difference between digitalization and transformation
When Anders Thiim and Jonathan Løw founded JumpStory in the Summer of 2018, they wanted to totally change, how the world of stock images works. No more dull, boring, cliché-looking or overused images. No more complex license terms, and no more search-experiences like on Altavista 20 years ago.
The visual industry didn’t need another company trying to make image-selling digital.
It’s not really difficult to digitalize things, but it’s hard to transform or disrupt them. Just think about how people started by putting encyclopedias online as PDFs. It was digitilization, but it sucked! It didn’t make the world better or easier. It just turned something physical into something digital, whereas Wikipedia truly disrupted, how a multilingual online encyclopedia could be created and maintained as an open collaboration project.
When you transform or even disrupt things, you often start by breaking all the rules of what can and can’t be done. It’s really an exercise in transforming your own way of thinking more than it’s about the actual products to begin with.
Afterwards you see things more clearly. They appear to you simple and pure. Just like JumpStory’s Swedish neighbours (JumpStory is a Danish company) Spotify did, when they transformed the music industry many years ago.
Daniel Ek and his visionary colleagues at Spotify managed to totally change the user experience, so it wasn’t just a matter of putting a lot of music online, but to re-invent the way that we search and get inspired by music. Napster might have disrupted the industry some years before, but it was Ek and his team that (unlike Napster) managed to transform the online music world into something better and more sustainable on the long term.
Spotify were and are brilliant – not because they make music digital, but because they create true value by constantly measuring and understanding, how we actually like to listen to music.
They quickly realised that the more they succeeded in inspiring people to listen more, the better their product worked, and the better their business became.
JumpStory: Simplexity is the key of everything that they do
The same transformation of an industry hasn’t taken place in ‘our’ industry yet, but it’s about to happen, and JumpStory is leading the way.
At JumpStory the North Star Metrics are all about delivering images with high impact rather than just images. They constantly measure on the number of succesful images searches (where a user actually downloads an image) and on the results that they generate afterwards. These metrics justify the need for JumpStory.
In addition to this, they build everything based on our MANTRA of ‘Simplexity’. This means that they use complex technologies like machine learning; deep learning etc. to deliver as simple user experiences as possible for the marketers & integrations partners that they work with. After all – the world is already complex enough, as it is, right?
How a vision turned into reality at the speed of light
Sometimes Anders and Jonathan have to leave the office and go somewhere quiet and peaceful to really grasp, how fast things have moved, since they came up with their vision less than two years ago.
Today JumpStory has achieved milestones such as:
Thousands of happy customers in 118 countries
Major integrations with partners like APSIS and WordPress
An amazing & international team from 10 different countries
Millions in funding.
Anders & Jonathan always believed in their vision, but believing is one thing. Executing on it is another!
Especially considering that they’re challenging an industry dominated by billion dollar companies from the US (Adobe, Getty, Shutterstock etc.) from JumpStory’s humble offices in a suburb to a city named Aarhus (that none of their international customers have ever heard of) in a country named Denmark in Scandinavia (that at least most of their customers have heard of!).
From Algeria to Argentina, from Australia to Azerbaijan, digital marketers are using JumpStory to find REAL, HUMAN and AUTHENTIC images for their marketing. Images that are – by the way – performing up to 80% better than traditional stock images.