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Hibob, the HR technology innovator behind the people management platform bob, today announces $70 million in Series B funding led by investors SEEK and Israel Growth Partners (IGP). Hibob wants to expand in the Finnish market because of its modern work culture and buzzing startup scene.

The new funding will be used for product development and expansion in the Nordic countries for example by making the bob platform ‘Nordic-friendly’, from language support to alignment with local regulations and integration with partners.

“Finland is the home of many fast-growing companies and has a modern work culture, where employees are seen as the most valuable resource. We already have a growing number of satisfied customers in Finland, which is why we want to invest especially in this market with our new funding, and support the growth of Finnish companies in the future”, comments Ronni Zehavi, CEO of Hibob.

Since the company launched, Hibob has signed more than a thousand clients across the United States, Europe, and the Middle East, including fast-growing companies such as Monzo, Revolut, Happy Socks, Fiverr, Aiven and Rovio.

Hibob has raised a total of $124 million to date since its launch in late 2015. The latest funding round follows its Series A+ financing in 2019, backed by investors Bessemer Venture Partners, Battery Ventures, Eight Roads Ventures, Arbor Ventures, Presidio Ventures, Entree Capital, Cerca Partners, and Perpetual Investors – all of whom have additionally contributed to the current capital raised.

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