The company plans on using the funding to add a wider variety of products, as well as improve the quality of their customer service by developing their current CRM system. At present, Heverest.ru has an online collection of more than 6,000 items from 150 major International sport and leisure brands including: Salomon, Nike, Columbia, Adidas, Reebok, Puma, Speedo, Rider and others, with the product range being renewed on a regular basis. The website has an average of 600,000 visitors per month.
Marina Treshchova, CEO of Fast Lane Ventures, commented:
“We are witnessing two significant trends in this country. First, is an unprecedented growth of e-commerce and second, is an increasing government interest in sports and encouraging active lifestyles. Heverest.ru, as an online supplier of sporting goods, benefits from both of these trends. The Company’s dynamic pace of development and committed support from our investors, supports our own philosophy and proves that this is the right choice of the business model.”