Take, for example, this following image on TLC’s website about home cleaning, which leads users to find more information oh how to dust and keep furniture, after hovering over the TLC button on that area. This additional layer on top of the image leads users to spend more time on TLC’s content, and allows Discovery Communications a richer way to monetize by also throwing in an ad about how to keep floors clean using Pledge, a floor cleaning product.
ThingLink has clearly seen strong growth with international publishers, and is interesting to compare to Kiosked, another Finnish startup that is also adding rich buttons on top of images, but is working closer with brands in a strict e-commerce angle. This month Kiosked raised €5.2 million.