Helsinki-based VC firm Vision+ announces it has raised a fresh €50 million to pump into more companies. In addition, they’ve announced ten new companies they’ve invested in, in sectors like search, ecommerce, loyalty programs, health and fitness, music distribution and even a Samuel L. Jackson movie.
The firm has a non-typical financing model. Rather than taking equity, they take a share of the royalties from the cash flow their portfolio companies are generating. With this strategy, they call themselves a product investment fund, and have a portfolio in a number of games and services on the web and mobile. The value to developers is that they can still retain ownership, and investors into Vision+ see a steady cash-flow, rather than waiting for a big exit years down the road.
Digging into the raise, new investors from Finland include Thominvest, Orion Pension Fund, Sonera Pension Fund, Pharmacy Pension Fund, Tradeka-investment, Mandatum Life Insurance Company Limited, AI-Partners, and the Assured Unemployment Fund. New international investors include Kevin Wall of PKT Investments from USA, Daniel Sachs from Sweden, and John Lindfors, Partner at Digital Sky Technologies. On top of that, current investors FoF Growth, Nokia, and Sitra have all increased their commitments.
Here’s new investments Vision+ has made recently:
AddSearch – an instant search for websites
Kopikot.ru – a cashback program for web stores in Russia
Party Coins – a platform for redeeming loyalty points for games
PopAppStore – a global in-app merchandizing store for games
Fjuul – an activity tracker
Music KickUp – a free music distribution platform
Benji II – a follow-up game for Benji Bananas
Superstar Streetz – a social racing game
Velvet Sundown – an on-line drama gaming experience
Big Game – a movie starring Samuel L Jackson
Amimaru – Japanese Manga distribution platform for Facebook and iOS.
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