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Estonia’s generative AI company Haut AI raises €2 million seed to expand in skincare B2B SaaS

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Haut AI, a Tallinn-based generative AI startup specializing in skincare intelligence tools, has successfully closed a €2 million seed funding round led by LongeVC, a prominent biotech and longevity-focused venture capital firm, in collaboration with Grupo Boticário‘s VC arm, renowned for its investments in the beauty sector. The startup utilizes advanced generative AI technology to offer personalized skincare analysis, recommendations, and e-commerce solutions, revolutionizing the skincare industry.

This infusion of capital stands as a testament to Haut.AI’s pioneering efforts in redefining skincare analysis through AI. The funds will be instrumental in amplifying Haut.AI’s endeavors, primarily focused on scaling their no-code skincare e-commerce personalization software. Additionally, a substantial portion of the investment will be allocated towards advancing research and development initiatives, specifically in multimodal generative artificial intelligence for comprehensive skin analysis.

Anastasia Georgievskaya, CEO and co-founder of Haut.AI, articulated the company’s vision, stating, “At Haut.AI, we’re not just enhancing skincare commerce with generative AI—we’re redefining it. Using cutting-edge AI, we’ve transformed the simple act of taking a selfie into a high-touchpoint experience for online businesses that combines a powerful diagnostic tool followed by a curated product discovery journey. Our commitment goes beyond providing personalized skincare recommendations. We’re democratizing access to precise skincare analysis, ensuring our partners can serve everyone, regardless of age, gender, or geography. We envision a world where skincare isn’t about guessing; it’s about brands understanding the uniqueness of their customers shopping online and delivering a data-driven experience that benefits both brands by increasing sales and customers who get better value for money,”

The vote of confidence from LongeVC and Grupo Boticário’s VC arm underscores Haut.AI’s potential to transform the skincare industry. Garri Zmudze, Managing Partner at LongeVC, praised Haut.AI’s cutting-edge technology, foreseeing the emergence of innovative solutions addressing crucial aspects of skin health.

“Haut.AI’s cutting-edge tech will underpin the next generation of skin health, from early detection to diagnostics to personalized care. As they advance, anticipate game-changing solutions that tackle real skin challenges. Anastasia and her team are pioneering the use of artificial intelligence for the health of our skin and bringing it to more customers worldwide through their major retailer and brand partnerships.”

Haut.AI has already solidified its position as a trailblazer in online skincare analysis, boasting partnerships with industry giants like Beiersdorf and Ulta Beauty. The company’s scientifically validated technology offers retailers, brands, and clinics seamless integration, empowering them to provide precise digital skin analysis and personalized product recommendations to consumers both online and in-store.

Paulo Braga from Grupo Boticário’s shareholders’ VC arm said: “In Haut.AI, we see not just a startup but the future of skin wellness. Anastasia and her team have a compelling vision and the technology to back it. The way people buy cosmetics online today is similar to the experience of buying electronics or books but the customer journey is far from being equal. We’re excited to be part of their journey.”

With a steadfast commitment to quality and reliability, Haut.AI collaborates closely with leading skincare R&D teams in Germany and Switzerland. The company’s expansive and diverse skin imaging dataset, comprising over 150 biomarkers and millions of images, facilitates unparalleled accuracy in skincare intelligence. Haut.AI’s early adoption and expertise in generative AI, including Generative Adversarial Networks (GANs), have positioned them as leaders in synthetic data generation for training and experimentation.

Haut.AI’s inclusion in the Microsoft for Startups Pegasus Program earlier this year further underscored its industry recognition. The company is poised to unveil new products and forge strategic partnerships, building upon its commitment to pioneering AI-driven skincare solutions.

Click to read more funding news.

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Nurcin Metingil
Nurcin Metingil
A permanent student, a passionate first reader and nowadays doing master’s degree in Publishing Management. Beside these, I am up for games! I have been playing games since I was 6. Now, I am whispering "Business. Business. Numbers. Is this working?"

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