Oslo-headquartered story publishing platform Gobi Stories has raised over €700K (7MNOK) from Link VC, a Nordic venture capital firm that operates a series of early-stage funds. Gobi’s platform allows users to upload short videos and publish stories on their page within minutes. That helps clients increase engagement and average view time.
With Link VC’s contribution, the Norwegian company will be able to accelerate growth further and take market shares outside national borders. Gobi has been actively recruiting. The size of the team has gone from 5 employees to now 12, and the company expects to maintain this recruitment rate also in 2022.
Gobi Stories triples license revenue for the second year in a row
The figures for 2021 show that for the second year in a row Gobi has more than tripled the license revenues. At the beginning of the year, the company had about 80,350 in recurring monthly license revenues (MRR), and at the end of December, the same figure was 258,563. This corresponds to an increase of approximately 322%.
Gobi Stories has experienced particularly good growth in the education sector. It now has between 20-30% of the market on the customer list in Norway. In the very begining of the year, it entered the US market with Barnard College.
“Following the announced foreign investment in 2021, we have already established our first customers outside Norway, and both Barnard College (part of Columbia University) in New York and Business Academy Aarhus in Denmark are well underway.” says Kristoffer Lande, CEO & Cofounder of Gobi Stories AS.
Gobi is used for recruitment and has entered into a partnership with Webcruiter, which will make Gobi’s technology available to over 500 customers. The format has also become visible on several of the websites of the Eliteserie teams recently, and both Lillestrøm and Vålerenga are actively using it to increase the value of the content on their own surfaces.
“Now that more than half of the online traffic comes from mobile phones, it no longer makes sense for us to use video adapted to a horizontal PC screen. Only 13% turn their phone over when viewing content, and when the story format has long been the most popular video format on social media, it was time for someone to make it available for websites. The figures from Gobi Stories show that the story format gives better results than traditional video on almost all measurable parameters, and the company expects the format to have taken over on most websites in the past. the next 3-4 years.” concludes Kristoffer Lande.
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