GoalProfit, Inc., a leading AI and optimization solutions company based in Austin, TX, and Helsinki, Finland, is acquired by Digital Wave Technology, Inc., the leader in AI-Powered Omni-Experiences for retailers and brands. GoalProfit is a SaaS provider of a low-code retail optimization platform empowering retailers to build customized intelligence applications. Digital Wave Technology assists brands and retailers in accelerating omnichannel growth and direct-to-consumer digital sales, marketing, and merchandising.
The acquisition comes after a strategic partnership formed in early 2022 between GoalProfit and Digital Wave Technology, focusing on the development and execution of Digital Wave’s leading-edge omnichannel platform and solutions, utilizing Artificial Intelligence (AI), including Generative AI, amongst other types, providing retailers and brands with the most sophisticated enterprise platform in the industry.
As part of Digital Wave Technology, GoalProfit will be able to expand its reach and further enhance its expertise in AI and optimization solutions. Digital Wave Technology’s omnichannel platform uses various types of Artificial Intelligence, including Generative AI, to offer retailers and brands an unparalleled customer experience. The platform integrates with a wide range of retail channels, enabling businesses to connect with customers through multiple touchpoints, including web, mobile, social, and in-store.
Digital Wave’s Omnichannel Maestro AI solution, coupled with Product Experience Management (PXM), orchestrates vastly improved product speed-to-market, digital content, romance copy, expanded assortments, and global growth. Additionally, Digital Wave links retailers and brands to marketplaces, social media, and other digital commerce through syndication, creating a ubiquitous network and reaching consumers wherever they shop. Accrued benefits include, and are not limited to, meaningful increases in conversion rates, average order value, drop-ship categories, and distribution, boosted SEO, and significant reduction in labor and product returns all producing significant financial metrics.
Lori Schafer, CEO of Digital Wave Technology, commented, “We’ve made significant progress in a relatively short period of time, aided by our domain-experienced team. At the same time, we were acutely aware that positioning for the next major step in growth required world-class acumen in data science and low-code, no-code analytical architecture. The combination of Digital Wave’s management and enterprise technology team with GoalProfit’s strong data sciences and analytical architectural team provides us with a rapid development platform and solutions for omnichannel leadership.”
Bernie Brennan, Chairman of Digital Wave, added, “The teams’ expertise and culture are very complementary. Together, we’re confident we can offer unparalleled value.”
“We’re very excited to join forces with Digital Wave,” said Maxim Morozov, CEO and co-founder of GoalProfit. “After nearly a year of working together, we can see the unique impact the combined knowledge will have on the industry. We have the vision to introduce a new standard in building business applications based on big data and artificial intelligence.”
“We are on the cusp of great technological and industry-changing breakthroughs in artificial intelligence,” added Oleg Sidorkin, CTO and co-founder of Goal Profit. “Together with Digital Wave, we’re all excited to be the driver of these changes.”
Digital Wave’s AI-Powered Omni-Experience platform was introduced and enthusiastically received at the NRF ‘Big Show’ in New York, NY this past January. For more information on the acquisition, visit Digital Wave’s website.
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