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Icelandic startup transforms customer interactions in the experience economy with a $1.1 million investment

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Reykjavík-based startup Glaze has recently received a significant investment of $1.1 million from Brunnur Ventures, a venture capital firm in Iceland. The platform provides cloud-based solutions for businesses in the experience economy. The investment is expected to propel the growth of Glaze and aid in the development of its innovative order and pay solution.

Glaze’s platform offers a contactless ordering and payment experience that enables businesses to streamline customer interactions and reduce wait times. The solutions provided by Glaze cater to a wide range of businesses in the experience economy, from restaurants and cafes to theme parks and stadiums. With the use of mobile devices, customers can place orders, make payments, and communicate with businesses seamlessly.

“We are thrilled to have secured this funding from Brunnur Ventures,” said Arnþór Ingi Hinriksson, CEO of Glaze. “With the support of Brunnur, we will continue to develop and innovate our order and pay solutions for businesses in the experience economy. Our mission is to transform the way businesses interact with their customers, making experiences faster, safer, and more enjoyable.”


“Glaze’s innovative technology has the potential to transform the experience economy,” said Soffía Theódóra Tryggvadóttir, Board Director of Brunnur. “We are impressed by the company’s vision, product offering, and team, and believe that Glaze is poised to become a leader in this space. We are excited to support the company’s growth and development.”

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Nurcin Metingil
Nurcin Metingil
A permanent student, a passionate first reader and nowadays doing master’s degree in Publishing Management. Beside these, I am up for games! I have been playing games since I was 6. Now, I am whispering "Business. Business. Numbers. Is this working?"

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