“I believe the single most valuable asset for any game developer in today’s market is knowledge,” explains GameAnalytics’ Founder and CEO Morten E Wulff. “During the last year I’ve met representatives of more than 100 game studios from all over the world and every single one is struggling with both increasing user acquisition costs and low retention rates. When they do strike gold, they don’t always know why. GameAnalytics is here to change that.”
And to have the means to change that, Copenhagen-based Game Analytics has raised $2.5 million (€1.9 million) from Sunstone Capital, CrunchFund, and a list of angels, including Jimmy Maymann (CEO, Huffington Post), Tommy Ahlers (former CEO, Podio, now part of Citrix), René Rechmann (CEO, Goviral) and Anil Hansjee (exGoogle M&A). Out of those angels, the name that’s really interesting is Ahlers – which suggests that the Podio acquisition money is starting to circle back to Danish startup community.
The features offered by GameAnalytics include optimizations of an in-game economy to help monetize better, as well as keeping your players coming back.
One of the cool things GameAnalytics does is a wrapper into Unity, allowing developers to easily view 3D heatmaps right in the level. More information can be dug into, including custom events, as well as funnel and cohort analysis.
We haven’t heard much about GameAnalytics, but they mention that they’ve been flying under the radar for just over a year, but currently employ 15 people in Copenhagen and Cologne. With the funding they plan to set up a North American office within this quarter.
This is a growing sector in the Nordics as we mentioned last week with PlayHaven now opening a Helsinki office, and with Metrify also operating in this area.
