The company was founded by Olle Eriksson, who has been joined with former Nordic Google Marketing Director, Thomas Bergbom. He describes it, “In short, FunBeat is a Facebook for exercising, where you can share and compare all your logged activities and training targets with your friends. We also have an analysis tools that is purely addictive and inspires people to keep on going,”
Many people have just used the app they found pre-installed on their phones, and asked why people should switch to FunBeat, Bergbom says, “We differentiate ourselves from the others out there, not only in terms of the depth of our service (there is almost no type of training that is not supported) but also in terms of how our apps and the site work together. The solution is independent and open. The API and the interface is social in a fundamental way that kind of makes it a Facebook for training”
On the business side of things, the company offers a premium and corporate version of their app that doesn’t use any advertising. But in the free version of the app, Bergbom tells us “We can target advertising depending on logged data and also get advanced meta-data on how people train and what equipment they use while training. So, we are a powerful solution for the sports industry as well.”
Right now the company is working on localized versions of apps, of which a Norwegian one will be the first.