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Healthware Group, the co-host of one of the top digital startup event Frontiers Health, said it has agreed to acquire Make Helsinki, Finland-based services agency whose offering covers virtual reality, customer experience, design, augmented reality and recruitment for clinical trials.

Healthware, founded in 1997 and led by Roberto Ascione, has seen rapid growth in the past few years.

“The acquisition builds on successful prior collaboration between the two organisations, including best-in-class full-service agency offerings, digital transformation, technology / enterprise solutions and corporate venturing,” Healthware said in a statement.

In addition, Make Helsinki brings knowledge of the Finnish technology playground and Nordic market.

“We have been cooperating together for several years, and have found that we strongly share similar focuses, cultures and targets. As part of Healthware Group we can serve our existing and new customers better, faster and with wider expertise than ever before,” said Petteri Kolehmainen, CEO and co-founder of Make Helsinki, who will assume the role of Managing Director Finland at Healthware Group.

Due to both companies being privately owned, the terms of the deal have not been disclosed.

Make Helsinki will rebrand to Healthware and will function as a regional hub, continuing to offer its services in addition to the entire Healthware Group offering.

Roberto Ascione, CEO & founder at Healthware Group, said: “We are excited about this new acquisition, which extends our global footprint with a Nordics & Baltics presence and reinforces our expertise in key disciplines that are increasingly important to the future of health.”

Healthware Group is privately owned and backed by FITEC, a leading European VC fund focusing on technology, which has enabled key strategic investments and acquisitions within life sciences and digital health.

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