I interviewed Martin Koppel, the CEO of Fortumo, about the recent deal they did with Rovio. As the story of Fortumo might be somwhat unknown, we also discussed the backgrounds of how Fortumo got started, who invested into them and where they are now. Fortumo is a mobile payments company that has had a very different approach and positioning into the issue of mobile payments. Where as the Western markets are filled with competitors, Fortumo targeted more emerging markets where smartphone usage is soaring and app developers want to monetize their creations.

Watch the video below to understand more about Fortumo’s busines and also how the deal with Rovio went down. It’s about 13 minutes long.