Back in December 2010 we mentioned Digia’s entry into the music scene with a new mobile app called Flow’d. The application enables users to connect with their favorite artists and in doing so, gives artists some nice tools to engage their fans. The app isn’t a new idea but rather an improvement to previous location based applications that adds more value to the existing concept.
Flow’d has been registering a steady growth since December with a couple of notable things worthy of a mention. Especially one on it being the official partner of A State of Trance 500 tour, that have generated quite some noise with over 31,000 shouts and around 970 pictures being shared. The app made an announcement earlier when it introduced a couple of new additions. The most prominent being the Frequent Fans Program.
The program provides artists, DJs, musicians to take advantage of the platform and design their own promotions specifically for their fans. The idea is to make user experience more engaging when it comes to promotions that are hyped up in numerous ways like location check ins.
While that one is on the features end, Flow’d also announced its partnering with Armada Music, a leading dance music label and ALDA Events, an event organizer to add a more social element to the upcoming ASOT 500 world tour in Spring. With over 100,000 vowing to attend the event and even more listening to it via the radio or the Internet, Flow’d will only solidify its position as the default campaign tool that readily connects artists with fans in this music genre.
This isn’t the end of it. Flow’d also announced that the app will be signing up more DJs to its list, some notable ones include Armin van Buuren. The idea, as already mentioned is to make Flow’d the default tool that connects artists with their fans and vice versa. One could summarise that Flow’d is a mix of the best features of Twitter and Foursquare in one package.