Fits.me, the Estonian company that is building a new way to help online retailers sell clothes, has announced the female shaped robot. The robot, which is used to photograph the merchandise an online retailer is selling, will essentially drive up sales as customers are able to see how different sized clothes fit different sized people.

Online retailers face the most returns with goods. This is usually due to badly fitting clothes. According to Fits.me, one in every four items is returned. Fits.me helps retailers with the concept of an “online fitting room”. Users are able to type in their measurements before purchasing the shirt, for example, and then getting an image to see how the item fits them.

Previously, Fits.me has had a male robot, or a mannequin and now they’ve announced the launch of the female robot. It has been co-developed by Maarja Kruusmaa, professor of biorobotics at Tallinn Technical University.

One of their customers have been Hawes & Curtis in London, selling men’s shirts. “By letting customers use Fits.me’s superior visualization offerings, our sales to new customers increased by 57%, and we have doubled the sales to international customers,” says Antony Comyns, head of ecommerce at Hawes & Curtis. “For the first time, our returns are at 2.99%. ”

That’s a pretty clear message of a working concept. Below is a short video of the robots in use by CBS.