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Friday, March 1, 2024

Finnish Videoly has raised 6 million euros to expand in Europe and North America

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Helsinki-based market-leading product video platform Videoly has announced that it closed a 6 million euro Series A funding round led by Alfvén & Didrikson, as well as previous investors Vendep Capital, Reaktor, and Kim Väisänen. The Finnish company provides video management and distribution solution for e-commerce by connecting online retailers, brands, and content creators. The funding will promise the company further growth at an international level. Videoly is hoping to be the global leader with product video management solutions without sacrificing its work ethics.

Videoly closes €6 million series A funding round to accelerate international expansion

  • Videoly’s solution enables brands and retailers to automatically connect product videos to online stores, achieving millions of monthly views and boosting customer engagement and sales
  • Company’s unique human-centric work culture proves to be a competitive advantage


HELSINKI, FINLAND – – Videoly, the market-leading product video management solution, has raised six million euros in a Series A funding round. Videoly’s solution is used by over 400 online retailers and brands globally, including Stadium, Bauhaus, and Gigantti, reaching millions of consumers every month.

The successful financing round, led by Alfvén & Didrikson, alongside previous investors Vendep Capital, Reaktor, and Kim Väisänen, will support Videoly’s continuing growth in Europe and North America.

“The consumer shift to digital is here to stay, so online shoppers need to be able to see how a product looks, works, and moves, all from the comfort of their own homes. Videos bring products to life in a way that still images and product descriptions alone cannot, replicating the in-store experience online and increasing e-commerce sales,” says Videoly’s CEO and co-founder, Nora Huovila.

Videoly searches YouTube for high-quality product videos and automatically embeds them in online stores’ product pages, giving consumers the rich information, they need to make informed purchasing decisions. Videoly aims to become the world’s leading product video platform, connecting online retailers, brands, and content creators.

Unique work culture a competitive advantage in North America

Videoly was founded with a unique goal – to create a successful technology company through a work culture based on supporting employees’ wellbeing.



“I’ve always wanted to prove that a thriving growth company can be built on human values. Our employees’ well-being is a priority for us. Indeed, nurturing it leads to better business results,” explains Huovila.

Videoly plans to double its team size in the Helsinki and Toronto areas over the coming months. Applicants have been intrigued and attracted by Videoly’s empathetic values.

“To international talent, our story is an appealing one. Flexibility, empathy, and emotionally intelligent leadership differentiate us from the consuming work culture of North America. Videoly’s continued growth and recent funding are great indications that you can flourish with this approach,” says Huovila.

Click here for more funding news!

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Nurcin Metingil
Nurcin Metingil
A permanent student, a passionate first reader and nowadays doing master’s degree in Publishing Management. Beside these, I am up for games! I have been playing games since I was 6. Now, I am whispering "Business. Business. Numbers. Is this working?"

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