Finnish marketing optimisation platform Sellforte said it has raised 4 million euros in funding led by Sonae IM, with Bonnier Ventures and also participating, to hire new talent to scale R&D on its product offering and further expand its operations internationally.

Sellforte’s platform combines previously scattered internal and external marketing data, enabling it to calculate comparable return on marketing investments across different media channels and campaigns.

“This creates a common currency across the previously incomparable Facebook impressions, Google clicks, TV TRPs, and many other media channel-specific metrics,” said cofounder and chief executive Juha Nuutinen.

Its clients include companies like C&A, Elgiganten, and Cloetta.

“Typically our customers achieve 20-30% improvements in their marketing effectiveness by optimizing their media mix, campaign mix, brand mix, geographic mix and timing of media investments,” Nuutinen said.

The 2017-founded Sellforte serves customers in 14 countries from its offices in Finland, Sweden, and the Netherlands. It plans to open new offices in Germany soon.

“Sellforte is solving a critical issue for marketing executives by delivering a unique product with clear benefits on how to optimize marketing investments. The investment ticks many of the boxes in what we look for, it is a high-performing platform solving a significant problem with global potential backed by an excellent team,” said Dajana Mirborn, Investment Director at Bonnier Ventures.

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