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Tuesday, June 28, 2022

Finnish Sellforte raises 4 million euros for European expansion

Finnish marketing optimisation platform Sellforte said it has raised 4 million euros in funding led by Sonae IM, with Bonnier Ventures and Icebreaker.vc also participating, to hire new talent to scale R&D on its product offering and further expand its operations internationally.

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Sellforte’s platform combines previously scattered internal and external marketing data, enabling it to calculate comparable return on marketing investments across different media channels and campaigns.

“This creates a common currency across the previously incomparable Facebook impressions, Google clicks, TV TRPs, and many other media channel-specific metrics,” said cofounder and chief executive Juha Nuutinen.

Its clients include companies like C&A, Elgiganten, and Cloetta.

“Typically our customers achieve 20-30% improvements in their marketing effectiveness by optimizing their media mix, campaign mix, brand mix, geographic mix and timing of media investments,” Nuutinen said.

The 2017-founded Sellforte serves customers in 14 countries from its offices in Finland, Sweden, and the Netherlands. It plans to open new offices in Germany soon.

“Sellforte is solving a critical issue for marketing executives by delivering a unique product with clear benefits on how to optimize marketing investments. The investment ticks many of the boxes in what we look for, it is a high-performing platform solving a significant problem with global potential backed by an excellent team,” said Dajana Mirborn, Investment Director at Bonnier Ventures.

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Tarmo Virki
Tarmo Virki
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