Finnish startup M2Talent said on Wednesday it has signed an agreement with Dubai-based Potters Wheel Investment LLC to launch its career planning and job seeking app service Mazhr in Emirates and wider Middle East and North Africa (MENA) region.

“The region is going through a major structural change and the need of finding suitable talents is huge. Labour mobility within the MENA region and to the region is remarkable. This provides a great market potential for Mazhr service,” the company said in a statement.

Mazhr helps job seekers to find and apply openings matching their potential, not only for CV based information. Employers can quickly and cost-effectively find suitable candidates for their open positions.

“This is a tremendous opportunity for us to reach, not only in the MENA region but also the global market. Potters Wheel Investment has operations in 53 countries and is a very good partner for us. Dubai is an interesting international business hub, which is a good place to start internationalisation,” M2Talent’s CEO Mikko Armila said in a statement.