Personalized learning platform Claned has launched a crowdfunding campaign to raise 0.5-1 million euros to finance its sales growth.
The Helsinki-based startup is solving the riddle one-size-fits-all approach in learning with its personal learning platform. Empowered by artificial intelligence, the platform will show each user’s study performance and learning orientation, and help individual to discover a personal way of learning for maximising results.
Claned said that in the first 6 months since it started organisational sales in late 2015 it has closed deals in excess of 1 million euros in over 10 countries, and it expects 2016 revenues to rise to 2.2 million euros.
“We are raising more capital for accelerating our international growth as we do not want the growth to be restricted by the lack of sufficient working capital,” the company said.
It plans to use roughly 80% of funds received for sales and marketing as well as partner management areas. The rest, will be used for hiring 2-3 research and development professionals.
“We can speed up the product development cycles with the additional resources and thus ensure that our unfair competitive advantage over competition remains as it is,” it said.
The offer values Claned at 13 million euros. In the first few days it has reached 30 percent of the target.
Claned has partnered up for example with Microsoft, Santander and Lenovo to scale up their B2B and B2C operations.
Previously, Claned has raised 4 million euros, a whopping amount for a Finnish startup before a full public launch of the product. Latest seed investment round of 1.3 million euros – for expanding sales and further product development – was closed early 2016.