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Feedbackly, which helps companies to gather feedback from their customers in all potential touch points from bricks-and-mortar stores to eCommerce sites and even email and SMS, unveiled on Thursday a 500,000 euros investment.

Feebackly, which was formerly called Tapin Feedback, will use the investment to bring the new software to the market this spring and fuel international growth, especially in Sweden, Britain and Germany.

“We really can offer companies a modern way to improve their customer experience with our all-in-one package and help them quite literally save thousands of euros a year, compared to the old way of gathering and getting the best out of customer feedback,” CEO Jaakko Männistö said in a statement.

The toolkit works with a software-as-a-service (SaaS) principle, letting companies gather in-depth information on what their customers think about them in every step of the customer journey, creating satisfied customers and improve sales.