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Tuesday, June 28, 2022

Finland’s Leadoo MT taps crowd, raises 5 mln euros

Finnish marketing technology startup Leadoo MT has raised an A round of 5 million euros to invest in strengthening the product and expanding to new markets.

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Leadoo MT raised the round in just two weeks through Finnish crowdfunding company Springvest, with also venture investor Open Ocean joining the round.

Investors’ interest towards Leadoo MT was “exceptional and even large investments were excluded in the oversubscription situation,” Päivi Malinen, CEO of Springvest, said in a statement.

The 2018-founded Leadoo MT primarily develops chatbot solutions to help clients like Samsung and SkyTV to  convert more sales or leads from their websites as well as through digital advertising.

“Thanks to our innovative product and our excellent team, we plan to expand into a new conversion market that we believe will be even bigger and more important in the long run than marketing automation alone,” said Leadoo Chief Executive Mikael da Costa.

Leadoo MT’s platform helps the customer convert and identify more sales leads from existing website traffic. The website visitor wants to find a solution to their problem and by helping them the probability of converting a visitor to a customer is always higher.

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Jan Ameri
Jan Ameri
Entrepreneur-by-heart – and by actions since 1998. Being an expert in spotting new opportunities and creating new concepts, Jan has been a partner or co-founder in seven different companies in various industries. In the early 2000’s he was pioneering some of the very first WAP, SMS, and interactive TV based wireless games and fantasy sports games in the Nordic countries. Jan loves to watch Shark Tank and The Profit in his free time. And he is an FC Barcelona fan.

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