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Saturday, June 25, 2022

Finland Picks Up Localized Version Of YouTube

YouTube is opening up a localized homepage for Finnish audiences, giving advertisers a new opportunity to target the Finnish audience. This isn’t the first time YouTube has come to the region, but it’s the first time in years; Sweden received their own localized homepage in October of 2008.

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The first Finnish company to brand Youtube.fi is Marimekko. A front-page branding takeover will cost €11,000 a day.

In the long run, this will mean more ads on videos served in Finland. I spent last Christmas in the United States, and was almost shocked how before nearly every video there was a decently long commercial. It got old quickly, but luckily the pre-roll advertising can be skipped after 5 seconds.

In related news, Youtube is also rumored to be releasing paid subscriptions this spring. This would allow certain channels to charge for access with the price point somewhere between $1 and $5 a month. This payment mechanism would also support charging for live events, somewhat like pay-per-view.

YouTube says it reaches 520,000 Finns a day, or roughly 10% of the population.

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