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Monday, May 27, 2024

Finnish startup gains €450K in a pre-seed round to drive growth and enhance insights for businesses on TikTok

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Helsinki-based B2B SaaS platform Exolyt has raised €450K in a pre-seed round from Trado Capital and Founder’s Edge from Finland. The startup’s analytics tool helps businesses to analyze TikTok accounts, get insightful reports, and export data. The funding will enable the startup to bolster its analytics functionalities specifically targeted toward business end-users. Additionally, Exolyt aims to expand its sales and marketing endeavors with the acquired funds.

Exolyt offers state-of-the-art, intelligent analytics on short videos for the fastest-growing social media channels – currently specializing in TikTok. It is built for consumer brands, marketing agencies, product developers, and research service providers to get a foresight into a brand’s growth potential.

The platform provides a variety of intelligent features allowing customers to track, monitor and discover actionable insights that power strategic business growth, help to stay on top of trends, and gain faster visibility and market share. Its AI-powered solution gives a transparent and holistic understanding of the voice of the customer and industry trends. Currently, Exolyt has almost 100 clients in over 20 different countries.

“As the TikTok market grows exponentially, we recognised the absence of tools that can provide holistic, actionable insights for companies. So, Exolyt focused on providing higher value KPIs with not only data-driven performance monitoring but also intelligent social listening and intuitive insights that can disrupt modern approaches to social media strategy and consumer marketing,” says Henri Malkki, CEO and Co-founder of Exolyt.

Jonne Bovellán, Co-founder and Head of Product, says “Exolyt’s clientele now consists of medium to large creators, marketing agencies, and consumer brands. However, we also provide a 7-day free trial with convenient access to all our features for anyone who wants to test the platform without any obligation.”

The founders from Trado capital says “We recognised Exolyt has the potential to be a forerunner in its own space as they can capture market trends. Our understanding of value creation by growth companies led us to invest in this team of young and passionate founders who have been successful serial entrepreneurs in the past. So we hope to support them in internationalising this venture.”

Click to read more funding news.

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Nurcin Metingil
Nurcin Metingil
A permanent student, a passionate first reader and nowadays doing master’s degree in Publishing Management. Beside these, I am up for games! I have been playing games since I was 6. Now, I am whispering "Business. Business. Numbers. Is this working?"

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