Everplaces’s curated recommendations also include “expert recommendations” sourced from locals in each city, giving tips to find restaurants and other locations.
“The deal is that insider tips are the hottest asset in the travel space, and we’re now making it possible for hotels etc. to access these and use them as a differentiating factor,” says Tine Thygsen of Everplaces.
The first company they’ve opened their dataset up to is Spanish holiday apartment site Migoa, who have switched from Foursquare to Everplaces.
“We felt adding restaurants and local info to our hotel maps would help customers select the right property. Initially we went for a Foursquare integration but found our maps had just too many locations, and that many were of low quality, being check-in data rather than actual recommendations” explains Oriol Blasco, CEO of Migoa.
It’s good to see Everplaces do more with their platform, because it seems to have potential. Their apps and web service is nicely designed, and it makes sense to essentially open up their platform for more uses.
“We still believe strongly in bookmarking and private sharing, but have learnt that our users want crowd sourced content too. To ensure quality, we filter content multiple times and multiple ways, so what you ultimately see is only around 1% of our data”