SaaSiest 2022

SaaSiest 2022 is presented by SaaS Nordic and provides a forum for SaaS Founders and professionals to share and discuss trends, best practices, and deep dive into relevant topics!

We have the pleasure to present to you a lineup of speakers with high impact, no-fluff content and a diverse range of voices and perspectives that will generate engaging discussions, challenge attendees to think differently and give participants takeaways they can implement immediately

Some of the themes that will be addressed:

• International expansion – how do you optimize your expansion efforts to shorten time to value in new markets
• What are the key Sales and GTM trends today that, actually, work
• Community-Led-Growth as the new leading growth motion
• Talent density is the key success factor to success – how to attract, manage and motivate your #1 asset
• Leading vs lagging indicators, are you following the right KPIs?
• The fine art of growing via M&A and Partnership
• Marketing & Branding – the impact of dark social and demand generation in the race to win prospects’ trust
• Category creation and ownership – the path to the top spot in the quadrant
• PLG & Self-service – the key steps to get your product and organization ready for this
• Intelligent Growth capital – how to raise the right type of money at the right time. Join us for VC matchmaking and reversed shark tank exercise
• Networking and Roundtable – sessions dedicated for you to directly interact with your peers and the speakers in the different session rooms
• Award ceremony & Party – join us to celebrate the SaaSiest companies and people of the NordicsJoin us for these two knowledge-packed days and take part in all the great presentations, panel discussions, and roundtable chats. This will truly leave you inspired and send you back home with some new ideas for your own business!
  Welcome to the SaaSiest 2022 – we can’t wait to see you all there!

What you can expect from SaaSiest 2022

SaaSiest is the largest community-driven B2B SaaS event in the Nordics! For 2 full days, we gather Founders, Executives, and VCs under one roof to share experiences & best practices. To engage in meaningful networking and relationship building, all with a focus on propelling your career and business to new highs!

• A 2-day event with a focus on tactical sessions
• Largest Nordic event for Nordic B2B SaaS companies
• 50+ best in class speakers from leading Nordic B2B SaaS companies
• Workshops/Breakout sessions in several disciplines
• 100+ Networking and 1-1 meetings
• CEO meetup
• VC Matchmaking & Deal Room access
• Party like its 1999

SaaS Nordic’s mission is to provide a forum for all SaaS Nordic professionals to share and learn from peers, across all operational disciplines! We empower you with the knowledge to grow faster than ever before!

Agenda (still in progress…)

19 April

13:00 – Pre-event SaaSiest Padel Open 2022

Who is the best SaaS company at padel? We are calling for all padel enthusiasts that are also joining SaaSiest2022, to join us for a fun game of padel. Everyone that holds a ticket to the event is able to join free of charge! The competitive juices will be flowing for sure, but rest assured this is something for all levels of players.

PDL Center 120min

18:00 – Pre-event CEO & Executive Network Dinner

Exclusive for the whole SaaS Nordic CEO Network and the SaaS Nordic Executive Network ticket holders

Slagthuset 180min

20 April

08:00 – Registration & Networking

Exhibition hall 60min

09:00 – Welcome to SaaSiest 2022!

Theater 10min

09:10 – 5 Ways to Build a $100m SaaS Company

Nathan spent 320 hours interviewing 62 private SaaS founders with $100m+ in Revenue (Several in Nordics are about to join – SuperMetrics, Dixa, Funnel.io). There were 5 key patterns, cheat codes, and “systems” that came up over and over again. He’ll be sharing these live for the first time. The 4th one will surprise you. Can you guess all 5? You’ll see 64 slides, 15 templates (LOI’s, OKR docs, Internal team memos) you can use today.

20min

09:30 – Community-Led Growth is the Future of B2B SaaS!

Community-Led Growth is the GTM strategy used by some of the currently fastest growing SaaS companies in the world. In this session, we will hear from the double Unicorn, Neo4j how they built a bottom-up, grassroots movement to eventually win it all! Emil Eifrem, CEO & Founder Neo4j will walk us through how they built, maintained, and capitalized on a strong community from the inception of their journey!

Theater 20min

09:50 – What is the role of reviews in the B2B SaaS space?

Analysts put you in a bucket, individuals rate your product on review sites, industry experts have an opinion about your offerings. Should you care? Most definitely, not only care but actively work to move the public opinion in the direction that properly reflects the value you bring to the market. This session with Gordon Tobin, VP & General Manager EMEA, G2, and Mathias Thulin, Co-Founder & CSO GetAccept, is about how you need to think about external opinions and what you should do as a B2B SaaS company to come out on top!

Theater 20min

10:10 – Bringing Users In: How Voice of the Customer can change your product development?

A Voice of the Customer program provides a framework for asking, compiling, analyzing, and reporting customer feedback, their wants, and needs! In this session, Maria Petrova, Head of Product Supermetrics tells us how they work with VoC and the results!

Theater 20min

10:30 – Break and networking

Exhibition hall 30min

11:00 – Tripple tripple, double double – easier said than done!

Scale, Scale and Scale – how do you efficiently scale your revenue team across internal teams & partners, globally, all at once? Sara Brooks, VP Sales at Pleo is sharing her story from the past 3 years with this Danish Unicorn, the do’s ad dont’s in scaling a revenue team in hyper-growth mode!

Theater 20min

11:20 – Calm in the Chaos of the $1m-$10m ARR SaaS growth journey!

A generalists’ guide to getting specialist tasks done before you can afford specialists.” Nick Peters joined Ardoq in 2018, just as they passed the $1m ARR milestone. As the VP of Operations, they managed to do Finance, Legal, RevOps, Support, HR, IT, & Security tasks on a tight budget before they could afford a CFO, VP of Legal, Director of RevOps, Head of Support, Head of IT, or CISO. What they’ve learned on that journey is valuable to any B2B SaaS company trying to optimize its budgets for growth.

Theater 20min

11:40 – Leading vs Lagging indicators – which one should you be on top of?

Every successful business has full control of the key Leading and Lagging indicators! But which are they? How do you keep track of them, what is the benchmark, and how do you get them to interplay. Learn from the panel of experts as they share their take on this! Moderator: Elif Schmidt, CEO Oxceed. Panel: Nora Tandberg, CFO Papirfly Group, Solve Nord, CFO Kindly and Casper Nielsen Christiansen, CFO Penneo.

Theater 20min

12:00 – Expanding into Germany – Lessons Learned!

20min

12:20 – Lunch and networking

Exhibition hall 70min

13:30 – Breakout sessions

SMarketing track

Demand Generation vs Lead Generation Panel

Moderator: Adam Holmgren, GetAccept

Socal selling and the art of mastering Dark Social, Laura Erdem, Dreamdata & Tom Boston, Salesloft

The Art of Enterprise selling, Sammeli Sammalkorpi

CEO & Co-Founder, Sievo;

Product track

Empowered Product Teams, Jimmy Ekbäck, CTO Occtoo

TBA How to build a Product-Led organisation

TBA Product metrics

CEO & Founders track

6 ways founders can get capital today and 3 terms to watch out for. Nathan Latka, CEO GetLatka.com & FounderPath.

TBA How to hire for success in the US

How innovators create new categories

Gordon Tobin VP & General Manager EMEA G2, Erik Bakstad CEO Ardoq, Christian Lund Co-Founder & CPO Templafy, Mathias Thulin Co-Founder & CSO GetAccept

Theater (SMarketing), Norra Hallen (Product), Separaten (CEOs) 80min

15:00 – Break and Networking

Exhibition hall 30min

15:30 – Scaling is all about Go-To-Market fit!
Scaling is all about go to market fit – a conversation with Rory Blundell, CEO Gravitee

20min

15:50
Onboarding – the key to Churn Prevention and increased NRR!
Poor onboarding = poor adoption early on, is the #1 reason why customers churn! How do you fix this? What does good onboarding look like? Learn from Courtney Librizzi, Head of User Engagement Kognity, what you need to do in the first 30-60-90 days for your customers to see the real value right of the gates and leaving them wanting to come back for more.

Theater 20min

16:10
This is why you wont be successful in the US!

Taking on the US market is one of the key expansion elements for almost every SaaS organization. It is also one of the most difficult, and a lot of folks have failed. Learn from Øyvind Reed, CEO Whereby, what some of the common pitfalls are and what you need to do to avoid them.

Theater 20min

16:30 – Predictable Revenue in 2022!
You dont want to miss out 🙂

Theater 20min

16:50 – Day 1 impressions and evening prep
10min

17:00 – Mingling with bubbles

Exhibition hall 30min

17:30 – Dinner and networking
Exhibition hall 90min

19:00 – Party like it’s 1999
The Round Bar / Exhibition hall 300min

21 April

09:00
Welcome back for day 2 of SaaSiest 2022!
Theater 10min

09:10

From 4m USD ARR to 50m+ USD ARR in 1 year – what are the lessons learned?

4m USD to 50m+ USD ARR, 50 to 550+ people and raised 600m USD, all within the same year! Join us as Daniel Eisenberger from Deel tells us about all the things they’ve learned during this amazing journey, that should apply to every SaaS hypergrowth organization out there!

Theater 20min

09:30 – Is the commission & bonus-free organization the wave of the future?

We’ve all been waiting for that commission and bonus check at the end of the year! It feels good when it lands for the employee, but is it good for your organization and employees long-term? Fredrik Skantze, CEO Funnel shares his story about how his organization deployed a commission & bonus-free organization, just to see growth excel more than ever before!

Theater 20min

09:50 – How to build an HR function to scale globally with?
There is a good reason why the HR function has a seat at the management and board table! Or at least should! But what does it really take from an HR function to attract, develop and retain your biggest asset – your people? Learn from our HR specialists how a well-developed HR function is a key success factor in your growth journey.

Moderator: Nanette Brink, CEO Sweden HR group. Panel:
Elin Filipp Chief People Officer Talentech Group
Sabina Klint Chief People Officer, Funnel
Anna Oom Lindroos Chief People Officer, Puzzel

Theater 20min

10:10 – How to pivot a successful business at 20m Euro ARR?
Past success is not a guarantee for future success. The one thing the most successful B2B SaaS companies have in common is that they can iterate and adjust for the future faster than anyone else. But how exactly do you “pivot” your business? In this session with Louise Barnekow, CEO of Mynewsdesk we will hear why, and most importantly how she pivoted a 20m Euro ARR business to become a growth business again.

20min

10:30 – Break & networking
Exhibition hall 30min

11:00 – Breakout sessions

SMarketing track

Q&A with Aaron Ross, Author of Predictable Revenue

TBA How to onboard and ramp your SaaS sales reps to quota in weeks versus months

Brand Building and positioning, Panel moderated by Ling Koay, VP Brand Oneflow

Product track

TBA Product analytics use case

TBA Product strategy

How to build your PM org. Moderated by Heta Ruikka.

VP Product Management, Sievo

CEO & Founders track

Go-To-Market acceleration with Mikael Johansson, Partner Oxx.

Nordic SaaS valuations – how does the market value SaaS business today? Pål Malmros, Partner Verdane

The road to a transactional event, and the life after, from a capital market perspective

Daniel Lilliehök Partner GP Bullhound, Ola Sars Founder & CEO Soundtrack You Brand, Frederic Laziou CEO Puzzel.

Theater (SMarketing), Norra Hallen (Product), Separaten (CEOs) 60min

12:00 – Lunch and networking
Exhibition hall 55min

13:00 – SaaSiest Comedy Show
Tom Boston, Social Sales Evangelist Salesloft

10min

13:10 – From 0 to Hero – without a sales organization!

PLG at its finest, when the product does all the selling for you! Learn from one of the best PLG success stories in the Nordics as Mikael Thuneberg, CEO of Supermetrics tells us his learning of going from 0 to tens of millions Euro ARR before building a sales organization!

20min

13:30 – The CMO guide to building a global marketing team

Theater 20min

13:50 – Break and Networking

14:30 – The story is the strategy

A compelling strategic narrative can greatly impact your sales, recruitment and NPS. The journey to create it may even impact your strategy. Liza Collin from Visma will give you tools and a storytelling framework to get started right away to capture your audience.

Theater 20min

14:50 – Building for the future – the path to a $5B company!
20min

15:10 – The SaaS Nordic Pledge – Together we are stronger!
20min

15:30 – Closing words and welcome to SaaSiest 2023
Theater 10min

17:00 – Post-event – SaaSiest Poker Open 2022

If you are into poker this is the perfect way to end SaaSiest 2022. It is free to join and we even serve you food! Exclusively for SaaSiest 2022 ticket holders.

It will be a 3-hour tournament. 100 SEK buy-in and ultimate buy-in the first hour. Who will be the first SaaSiest Poker Open Champion?

Where: Casino Cosmopol, Malmö
When: April 21h 17-21