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Tuesday, June 28, 2022

Estonian social media tool Postoplan raises $1.5 mln

Postoplan, an automated marketing platform for social media and messengers, said it has raised a $1.5 million investment round from lead investor TMT Investments, accompanied by YellowRockets.

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The 2020-founded company said it plans to spend the funds to strengthen its position on the U.S. market and to continue the development and improvement of the platform’s algorithm. 

The platform is competing with the biggest players on the market — Buffer, Hootsuite, Sprout Social. Thanks to its unique at market business model, over the period of 14 months the team reached revenue of more than $1 million and demonstrated the average annual revenue growth +20% MoM, serving more than 100,000 clients across the world.  

“Postoplan is very successful in the upward trend of advertising and marketing in social networks.”

Artyom Inutin, cofounder and Managing Partner of TMT Investments Venture Fund

 “In the challenging post-pandemic era, we believe it is our responsibility to contribute to economic recovery. So, we let our users use a free subscription with no time limits. And it works, as more than 15,000 clients have stayed with us and purchased premium subscriptions. This rate of retention is 5% higher than the average market benchmark,” said Alex Bozhin, CEO and founder of Postoplan.

Startup’s largest markets are the U.S., Great Britain, Spain, and Mexico. The platform operates on social media and messengers: Facebook, Instagram, Twitter, Telegram, LinkedIn, and can be synchronized with Slack and Google My Business.

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Tarmo Virki
Tarmo Virki
Hi its Tarmo here!

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