Woola, a startup producing postal packaging of leftover sheep wool, has raised 450,000 euros from investors including cofounders of Bolt and Pipedrive to scale the production, grow the team, further develop the product, and expand to new markets.

The 2019-founded Woola takes the waste of one industry – leftover wool – and uses it to solve the waste problem of another – online shopping. Most online stores use plastic bubble wrap to ship fragile items, adding to the global plastic pollution problem. 

“Around 200 000 tonnes of sheep wool gets burned or buried in Europe yearly,” said Anna-Liisa Palatu, cofounder of Woola.

Investors in the 450,000 euros-round included Pipedrive cofounders Ragnar Sass and Martin Tajur, Bolt cofounder Martin Villig, Klaus cofounder Kair Käsper, business angel fund Lemonade Stand, Karina Univer through the Atomico Angel Programme, and a few other angel investors.

“Woola is solving two different waste problems at once – that’s exactly the kind of products we need today. We need to think outside the box and address the climate crisis like a startup,” said Ragnar Sass.

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