Eskimi Picking Up Traction In Nigeria, Adds Location-Based Features

Eskimi, the mobile dating service and social network, was founded in Lithuania but sees the vast majority of its users in Africa and other emerging markets. The company has a high penetration in Nigeria, with over 2.4 million of its 5+ million registered users based in Nigeria. In recent news, the company has recently teamed up with Gecko Landmarks, a location-based service provider to deliver location-based dating and flirting services via mobile.

The location-based service should be live in a couple weeks, and later will be useful for location-based advertising. Currently the service offers friend discovery, private messaging, virtual goods, photos, social games, voting, and friend feeds.

The mobile networking platform currently boasts of adding 10,000+ new users daily in Nigeria with 130,000+ unique Nigerians accessing the site on average per day. On average, these users spend 50 minutes on the site per day.

Because of this, Eskimi CEO Vytas Paukstys is heading to Lagos, Nigeria and engaging with the local tech community with a presentation and Q&A session. Paukstys will likely also promote the Eskimi API that allows services and games to be built off the Eskimi platform. It will be interesting to watch how the service continues to expand.