Eskimi, the Lithuanian-based mobile social network based on flirting, has announced it recently hit 5 million users, and is growing at 30 000 a day. The service has grown steadily in popularity in Africa, where desktop-based social networks have not meet the needs of every mobile user. Eskimi’s largest market is in Nigeria, where the company counts around 2.2 million users. There is also a growing user-base in Ghana, South Africa,Kenya, Namibia, Tanzania, and Zimbabwe, where there are over 250 000 users each. Our last coverage of Eskimi six months ago reported they had 2.5 million users.
Just last December alone, Eskimi was visited more than 50 million times. The average Eskimi customer spends 50minutes per day online, which adds up to a total of 200 000 hours spent online every day. With the announcement, Eskimi says they are boosting their advertising platform for local advertisers, and Eskimi offers a wide reach for branding and data collection campaigns.
“We are planning to strengthen our positions in African continent and go for the dominantposition in Africa”, CEO Vytas Paukstys shared. “We believe that growing mobilemarket, mobile money licenses and unique mobile internet usage split will make Africa one of themost important continents in the world. And one of the most wealthy ones in the future”.
