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Friday, July 1, 2022

EasyBring forced to change name after trademark pressure

Have no fear readers, you’ll no longer be horribly confused consumers by mixing up the name of Norwegian startup EasyBring with any other firms. The innovative crowdsourced package handling company we wrote about last week will take their crowdsourcing concept to heart and hear suggestions of what they should change their name to.

What’s so infuriating is how general these Norwegian trademarks are EasyBring is contesting in court easyGroup (think EasyJet), who claims ownership of the word ‘easy’ and Norway Post, who brand their services to businesses with the verb ‘bring’. Both are also in the transportation industry, but man, if both of those words aren’t super generic.

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“Our focus should be to disrupt the transport industry, not spend our precious resources fighting corporations in court,” says CEO Ari Kestin.

So for those of you who haven’t read our past article, EasyBring helps get packages to your door, by matching up people who are driving close to your package’s destination anyway. Think – if you need to send a birthday gift or a TV you sold to another city, someone who’s going that way anyway might as well take it.

“Unlike a traditional corporation, our service belongs to the peers who represent the brand every day”, says Easybring CMO Kei Grieg Toyomasu. “We are working on a shortlist, but would love to get some help finding names that are unique, catchy and ones that would appeal to people in markets across the globe”.

A couple of weeks after global release the company now has 22,000 users signed up from 66 countries around the world.

Have any suggestions for their name? Let them know here.

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