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Monday, May 29, 2023

Danish B2B revenue attribution platform collects €7 million in a Series A

Copenhagen-based startup Dreamdata has secured €7 million in a Series A round led by Signals Venture Capital and joined by Curiosity, InReach Ventures, Crowberry, Seedcamp, Futuristic.vc and Preseed Ventures. The startup offers marketers a platform that gathers, joins, and cleans up the data from all commercial systems and tools. With the fresh injection of funds, Dreamdata is set to take its B2B revenue attribution platform to new heights. The company plans to continue innovating and expanding the capabilities of its platform, including its exciting new Digital Analytics tool. The investment will also enable the startup to build out its team and fuel its passion for creating a revolutionary platform that transforms the way businesses approach revenue attribution.

Founded by Lars Grønnegaard, Ole Dallerup (both ex-Trustpilot), and Steffen Hedebrandt (ex-Upwork, Airtame), Dreamdata’s mission is to become the single source of truth for B2B revenue attribution. Dreamdata’s platform provides businesses with the necessary tools to measure their marketing and sales efforts’ impact on revenue. The platform’s capabilities allow customers to track the entire marketing funnel and provide valuable insights on which marketing channels deliver the most profitable customers.

Designed specifically for B2B businesses, Dreamdata’s innovative approach to revenue attribution has resulted in rapid customer growth, with a customer base that includes industry leaders such as Dixa, Byrd, Trengo, Personio, Sendcloud and Lengow. Existing customers of Dreamdata have seen up to 70% improvement in their effectiveness of B2B marketing spend, resulting in lower customer acquisition costs and increased revenue.

In addition to its revenue attribution and data analytics platform, Dreamdata has recently launched Digital Analytics, a B2B-centered alternative to Google Analytics that is compliant with EU data privacy regulations. This tool tracks and measures website engagement at the account level and connects data from all major ad networks, including LinkedIn.

Dreamdata’s ability to quickly acquire customers on an international scale, as well as their five-star rating and being chosen as ‘Category Leader’ in customer journey analytics and attribution software on G2, highlights the growing demand for advanced revenue attribution in the B2B sector. With its cutting-edge technology and support from its investors, Dreamdata is well-positioned to become the go to solution for any B2B businesses looking to optimize the ROI on their marketing and sales efforts.

Herman Kienhuis, managing partner Curiosity: “Also in the B2B market, an increasing number of businesses take a digital, data-driven marketing and sales approach. Dreamdata offers a unique account-based analytics solution that customers love. We are very excited to support the founders in their ambition to grow Dreamdata into the global B2B marketing & sales analytics platform”

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Nurcin Metingil
Nurcin Metingil
A permanent student, a passionate first reader and nowadays doing master’s degree in Publishing Management. Beside these, I am up for games! I have been playing games since I was 6. Now, I am whispering "Business. Business. Numbers. Is this working?"

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