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Tuesday, June 18, 2024

Swedish Digmi names Jon Berglund as new CEO

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Digmi, a tech company known for its innovations in the beauty and hair care industry, has named Jon Berglund as its new CEO. Berglund, the founder of Yaytrade, brings over 15 years of experience in senior positions within the tech and entrepreneurial sectors. He is expected to lead Digmi’s strategic planning and business development efforts. Berglund’s previous roles have involved significant contributions to business growth and public market launches. In his new role, he aims to strengthen Digmi’s market position and drive the company’s next phase of growth.

Digmi, based in Småland, Sweden, specializes in digital solutions for the beauty and hair care industry. The company offers a tablet-based software designed to enhance the customer experience in hair salons. Their platform allows customers to access magazines, make appointments, and process payments directly from the hairdresser’s chair. This solution aims to simplify salon operations, reduce paper usage, and improve client retention. Digmi’s tablets are pre-installed with content and are easy to set up, requiring only a Wi-Fi connection to start.

“We are very pleased to welcome Jon Berglund as the new CEO of Digmi,” said Tobias Lindberg, the company’s founder. “With his extensive experience and passion for technology and innovation, we are confident that Jon will be an invaluable asset to our team and the industry.”

Jon Berglund has an impressive track record that includes several prominent roles within the tech sector. Notably, he was the founder of Yaytrade, where he helped take the company public.

His expertise in strategic planning, leadership, and business development is expected to strengthen Digmi’s position as a leading player in the industry.

In his new role, Jon will focus on ensuring strong growth, driving the company’s strategic planning and business strategies, and enhancing the company’s market position.

“It is an honor to lead Digmi into its next phase,” says Jon. “I look forward to working with the dedicated team to continue building on the company’s successes and driving innovation and digitalization in the beauty and hair care industry.”

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Nurcin Metingil
Nurcin Metingil
A permanent student, a passionate first reader and nowadays doing master’s degree in Publishing Management. Beside these, I am up for games! I have been playing games since I was 6. Now, I am whispering "Business. Business. Numbers. Is this working?"

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