Denmark’s Invisible Walls wraps round, sees 100-fold user growth with new deal

Invisible Walls game

Danish game development studio Invisible Walls, which is wrapping its 500,000 euros funding round on Funderbeam, expects its userbase will grow hundred times by the end of this year.

“We estimate that by the end of this year we’ll have 10 million new users playing our games,” said Niels Wetterberg, CEO of Invisible Walls. “We cannot go into details, but our games will be listed on a globally renowned online gaming platform.”

Invisible Walls’ social games have today more than 100,000 users.

“I can say this with all my confidence — when we look at other games that have been showcased under similar conditions, getting 10 million dedicated users is a realistic prediction,” Wetterberg said. “I’d even go as far and say this number is a rather conservative estimate and in reality, the amount of users could be even bigger.” 

Invisible Walls is an award-winning game developing studio based in Denmark. The company creates multiplayer games that aim to be as fun to watch as they are to play, and where social skills are more important than reflexes. They are focused on unique social strategy intellectual properties (IPs) that embrace industry growth towards viewership.

The company recently launched their flagship product, First Class Trouble, a multiplayer game that blends cooperation and deception as players try to figure out who they can trust while they fight to survive aboard a luxury space cruise liner that’s had an A.I. uprising. The company plans to launch their next big game in 2022.

According to Wetterberg, Invisible Walls is positioned in a niche of gaming — social strategy games — which inherently put communication and social interaction at the forefront, strengthening existing friendships and starting new ones. 

“We want to make games that are the future sports bar, malls, or the future playground — a place to meet new friends and have fun with your existing friends,” Wetterberg said.