Denmark's Fitbay listed as third fastest growing Ecommerce company by Mattermark

    For many, clothing purchases are linked to ill-fitting clothes and wrong purchases that will never be used. Nowadays, there is a company that helps out in jungle of clothes: Fitbay. By signing up on the site and briefly describe your body shape, weight and height, Fitbay finds a “Body Doubles”: a person with similar dimensions for you. Seeing what clothes, brands and sizes the Body Double is wearing, can then inspire the user for future purchases.

    “The ambition of Fitbay is to provide consumers with an understanding of how the clothes actually look at a body like theirs. And thus contribute to fewer misleding sales practices. We expect that we can halve the proportion of returned merchandises if online shoppers are using Fitbay” says CEO and co- founder Christian Wylonis.

    Fitbays is meant to help people who dosn’t fit perfectly in a standard size to find suitable clothes. But the service is also interesting for online retailers; Fitbay is making several million Euros in revenues on affiliate fees, where e-commerce sites pay Fitbay for any sales it drives.


    The Danish company with base in New York has undeniably been successful since its launch in 2014. According to Mattermark, the world’s largest database regarding growth, Fitbay is the third fastest growing startup in the world regarding fashion / e-commerce. In Scandinavia, Fitbay is the number one on this list.

    In addition, Fitbay was appointed the ninth coolest tech startup in Scandinavia at Business Insider top-24 list, which also included Spotify and Angry Birds. Fitbay has really made an impressing development in just one year after the launch!

    Today, the company has hundreds of thousands of users, primarily in the US, but also in Scandinavia and the UK. These users have access to more than five million products from 15,000 brands, which means a lot of inspiration for a bunch of different body types.

    This article is in collaboration with Øresund Startups, originally by Louisa Rabaeus. Øresund Startups is a news site focusing on startups in Copenhagen and the other cities around the Øresund strait; Malmö, Helsingborg and Lund. It was initiated by Karsten Deppert and covers news about startups and events from the startup scene. You can follow them at @Oresundstartups.