Business communication apps saw record levels of growth in March, according to statistics from mobile market data provider App Annie.
With a growing portion of the global population now living under some kind of government lockdown, many organizations have had to shift business processes – and their employees are having to embrace a work-from-home culture on a scale never before attempted.
Not surprisingly, the demand for video conferencing apps has surged in recent weeks, with enterprise-focused mobile app downloads reaching 62 million during the week March 14-21 – the highest number ever seen.
According to a report by App Annie, that figure was up 45% from the week before and up 90% from the pre-Covid-19 weekly download average. Business application downloads represent the highest growth in any category in both the iOS and Google Play stores.
Microsoft Teams and Google Hangouts Meet both jumped in the rankings, with Zoom Cloud Meetings the undisputed winner; it saw large numbers of downloads in the US, UK and across Europe. Zoom is the leader in modern enterprise video communications, with an easy, reliable cloud platform for free video conference. According to App Annie, during the record-breaking week Zoom was downloaded 14 times more than its 2019 Q4 weekly average in the U.S.; 20 times more in the UK; 22 times more in France; and a staggering 55 times more in Italy. (The higher numbers ae in areas that began lockdowns earlier.)
During the same period, Hangouts Meet saw 30 times the weekly level of downloads compared to the last quarter of 2019 in the U.S., while Teams saw an 11-fold increase..
“As people face uncertain timelines for the length of social isolation, video conferencing apps have the potential to vastly influence our daily habits — breaking down geological barriers and fostering the ability to work and socialize relatively seamlessly,” said App Annie’s Lexi Sydow in the blog post detailing the app download numbers.