The 15 in Arctic15 stands for 15 finalists of the pitching competition. We introduce them all. This is story No 13.
Deekit is an Estonian startup building a shared whiteboard for designers (or anyone needing visual tools) working remotely. As writers, we can work on the same file in Google Docs and double the speed of writing a home assignment, for example in university, but if and when visual collaboration is required there is no easy solution for it. You could use Skype video call to share visual ideas, but the options today are really limited.
It’s kind of natural that Deekit, who are not alone in trying to solve this challenge, have some ex-Skypers in their team to tackle this opportunity. But the field is getting increasingly crowded every day. For example, Funderbeam lists five rivals for Deekit and says several of them have a higher likelihood of getting funded. Deekit has made the whiteboard accessible via any web browser, with dedicated apps due out, too.
Visual representation is crucial, not only to teams of artists or designers but also for developers who often draw boxes and arrows to explain the logic of some code. Interestingly the team mission on the corporate blog seems to be PR for remote teams – there is a lot of sharing of the remote team’s stories and about how they collaborate.
It seems like a massive challenge that an early stage startup could leave for bigger companies with wider resources to promote. Finding the massive audience is the next challenge for Deekit.