CRM field is very competitive market. Recent news include the Finnish Severa being sold to a Norwegian Visma Software. So what new does Dealmachine bring into the game?
Collecting points is at this stage the most tangible game element featured in Deal Machine. Points are rewarded not only on one’s sales performance, but also on ability to support others, create meaningful content, comment on other people’s statuses etc. To keep the internal competition up, or intensify sales, individuals’ performance is fastidiously monitored. Deal Machine is thus designed to trigger aggressive selling efforts which could come in handy for growth targeted companies.
A startup of its generation, Deal Machine is in on the social media train; customer information can be aggregated from different sources, allowing the user to see the customer at a glance from different social media.
This summer, Deal Machine also participated in Summer of Startups, an Aalto Venture Garage summer program, and found the experience educating.
Deal Machine is not just a party trick, but a sensible work tool.
At a private beta for about a month now, a handful of sales organizations are using Dealmachine and giving feedback. The company wants to maintain short development cycles, to be able to move on quickly, therefore the early launch.
The service launched on this week, so the company says it’s still under heavy development and there should be lots of new improvements coming up soon.
About the author:
Charlotta Liukas has been working closely with Aalto Entrepreneurship Society and the Summer of Startups program, aiming to help the Finnish startup ecosystem.