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Tuesday, March 21, 2023

Finnish event management platform Deal Room Events closed €350K in equity funding

Espoo-based event management and networking platform Deal Room Events collected 350K euros in equity funding backed by several early-stage investors. The Finnish startup comes to rescue those struggling to hold an event in a fast-paced environment with their inclusive, agile and sustainable way of connecting people regardless of event method (virtual, hybrid, in-person or all in one).

Already spreading in 5 continents, the company will discover new lands all over the world. To do so, the fast-growing startup will be soon seeking new talents mastered in marketing, sales, human resources, and/or IT. Besides all that, it has recently partnered in a campaign up with a UK-based Uk-based agency, b a k., which boosts brands with its creative way of telling the company’s story.

Deal Room Events closes 350.000€ equity investment 

Deal Room Events, a Finnish event management platform, has recently closed 350.000€ in equity funding. The current round comes from several early-stage investors.

Deal Room Events is the up-and-coming all-in-one event management platform that offers event management services for virtual, hybrid and in-person events with its unique networking features. 

The Finnish startup is now serving events in more than 40 countries with over 300,000 users. Clients range from large for-profit organizations, school institutions, not-for-profit organizations such as the United Nations, to various Government institutions. Deal Room’s functional design provides simple, targeted solutions along with a dedicated customer success team. 

In line with its growth plans, Deal Room recently announced its new campaign “Complex events made simple” made in collaboration with the innovative Uk-based agency, b a k.

Deal Room Events, Will Cardwell


Deal Room Chairman Will Cardwell commented, “We believe that our rebranded marketing strategy more accurately reflects the value we offer while inspiring innovation and creativity.”

Deal Room Events, Peter Vesterbacka

Deal Room’s Board Member in Red Hoodie Peter Vesterbacka said: “We’re excited to be working with b a k on a campaign that we hope will widen our market with their unique creative approach. We want Deal Room to stand out from the crowd and we think this campaign goes a long way to achieving that aim.”

Deal Room Events, B a k, Dave Evansb a k creative producer David Evans added  “The challenge was to highlight the unique technical features of the company while bringing the warmer, more human approach that the Deal Room brand brings versus their competitors. Our key message is that this Finnish sense of simplicity feeds into the way in which the platform offers solutions to even the most complex of events and any difficult situation.” 

Working on International markets

Deal Room already operates in 5 continents. With the new investments and the impact of the new campaign, the company aims to continue expanding its global footprint. It keeps on recruiting talents from all around the world including marketing, sales, human resources, and IT.

Basicly Deal Room is…

Founded in 2018 in Espoo, Finland, Deal Room is an advanced platform designed to manage virtual, hybrid and in-person events. It is widely used in webinars, conferences, summits, networking events, workshops, and fairs.

The platform has quadrupled the number of users and turnover since March 2020, with its increasing customer base thanks to its solutions that come to the forefront with conferences, congresses, webinars and one-to-one networking meetings.

The fast-growing Deal Room Events, which is among the top 100 start-ups in Finland, has spread widely in northern Europe. Serving with offices in Finland, Canada and Turkey, the brand also provides active services in North and South America, Europe, Middle East and Africa.

As for b a k

They are a team of international artists and creatives, who through the diversity of their backgrounds, experiences and talents bring a global eye to every project. From film production and brand management to copywriting and scripts, the team can bring their unique vision to businesses and help breath life into dreams.

DISCLAIMER: Deal Room Events is a spinoff company of ArcticStartup, and we still own a small stake in it.

Click here to read more funding news.

Jan Ameri
Jan Ameri
Entrepreneur-by-heart – and by actions since 1998. Being an expert in spotting new opportunities and creating new concepts, Jan has been a partner or co-founder in seven different companies in various industries. In the early 2000’s he was pioneering some of the very first WAP, SMS, and interactive TV based wireless games and fantasy sports games in the Nordic countries. Jan loves to watch Shark Tank and The Profit in his free time. And he is an FC Barcelona fan.

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