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Thursday, October 6, 2022

Norwegian climate tech startup CHOOOSE partners up with Amadeus to offer travelers climate-friendly solutions

Oslo-based startup CHOOOSE receives investment from Czech VC firm Amadeus. CHOOOSE builds an all-in-one climate toolkit for businesses of all sizes—from startups to global enterprises to offer their customers climate options at check-out, in-app, or anywhere they meet their customers. Spain-based Amadeus Ventures, founded in 2014, is a corporate venture capital arm of Amadeus IT Group that enables better journeys through travel technology. Now the two are partnering up to create better traveler experiences without harming the planet.

Amadeus invests in CHOOOSE to offer carbon emissions information and climate action options

CHOOOSE offers advanced emissions calculations to assist traveler choice.

Amadeus to include end-to-end emission information and offsetting options across travel segments.

In recent years, travelers have become more aware of the impact travel has on the environment and are now demanding ways to reduce or eliminate the impact on the environment their travel makes. In fact, 83% of global travelers told the WTTC that sustainable travel is vital and 69% expect the travel industry to offer more sustainable options.

It’s against this backdrop that Amadeus has invested in CHOOOSE, a climate-tech company that integrates climate action options into the customer experience. The investment from Amadeus Ventures demonstrates its commitment to building a partnership that fosters collaboration and knowledge sharing to offer concrete options to travelers looking to take climate action.

CHOOOSE’s technology offers advanced emission calculations across the travel journey – from air travel, accommodation to ground transportation – built upon widely recognized, industry standard frameworks.

The company automates carbon emission calculations and offers seamless access to a marketplace of solutions aimed at reducing or eliminating climate change including carbon removals, carbon offsets and Sustainable Aviation Fuel (SAF) – all within simple, flexible interfaces in existing customer experiences so that travelers easily can take action to prioritize the impact of travel on the climate.

Through the collaborative approach taken between Amadeus and CHOOOSE, travelers and travel agents using Amadeus’ solutions will be able to explore a portfolio of vetted solutions addressing climate change and seamlessly purchase offsets or removal solutions to offset the carbon emissions associated with a given trip. Importantly, travelers will have insight into the end-to-end trip, enabling customers to understand and address their carbon impact across their journey – including rail, taxi, airline and hotel segments.

CHOOOSE, Amadeus, Suzanna ChiuSuzanna Chiu, Head of Amadeus Ventures, Amadeus: “Our investment in CHOOOSE demonstrates our commitment to working collaboratively with industry leaders and the startup ecosystem together to address climate change. We see great potential in the CHOOOSE team who is both knowledgeable and passionate about providing solutions addressing climate change to the travel and logistics industries”.


CHOOOSE, Amadeus, Olivier GiraultOlivier Girault, VP, Sustainability Ecosystem Initiatives, Amadeus: “We recognize that sustainability in the travel industry is a global challenge and only by working together will we be able to provide global solutions. By embracing technology, we can power more sustainable journeys and build an industry that delivers on its 2050 Net Zero goals. This will allow us to secure the long-term growth and prosperity that we all want to see for our industry.”


CHOOOSE, Amadeus, Andreas Slettvoll“CHOOOSE actively partners with leaders across the travel and transportation sector – including many Amadeus customers. This new collaboration will position CHOOOSE and Amadeus to jointly provide the technology to power solutions addressing climate change to both new and existing mutual customers, making it easier for travel companies to do things like providing transparency with advanced emission calculations and reporting, and carbon removal and offset options, into traveler journeys,” explained Andreas Slettvoll, CEO, CHOOOSE.

CHOOOSE supports leading methodologies including the latest recommended practice from the International Air Transport Association (IATA), the United Nations’ International Civil Aviation Organization (ICAO), and the recommended emission factors from the UK Department for Business, Energy & Industrial (BEIS). Amadeus is currently aligned with the ICAO standard allowing for seamless integration with the CHOOOSE technology.

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Nurcin Metingil
Nurcin Metingil
A permanent student, a passionate first reader and nowadays doing master’s degree in Publishing Management. Beside these, I am up for games! I have been playing games since I was 6. Now, I am whispering "Business. Business. Numbers. Is this working?"

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