Camment (formerly Sportacam) made an announcement today that it has completed a 650 000 EUR round of financing. The round was led by Finnish business angel Jari Ovaskainen famous for his investments in Supercell and Next Games. This round brings Camment’s total funding to 2M euros and will help the company expand its sales team as well as accelerate product development. Ovaskainen will join the company as one of board members.
Jari Ovaskainen led the round with participation from existing investors Superhero Capital, Veturi Growth Accelerator, Jari Litmanen, Petteri Koponen, Jarkko Nieminen and several others.
“Camment is operating in a rapidly growing multi-billion dollar market where up to 9/10 viewers use second screens, at a time when broadcasters and rights owners are constantly looking for new innovations that can help them retain and engage their audiences,” said Jari Ovaskainen.
What the company does is helping media sites to retain and engage their audience, in-screen. Camment develops a so-called “in-screen” technology, that unifies the first and second screen experience, allowing broadcasters and rights owners to offer social layers on top of their shows and clips. With Camment technology you can do video chats while watching TV in real time.
Camment is a patent pending technology. It can be easily integrated into all digital and linear medias, enabling clients to provide a social layer on top of their streams, clips or linear broadcasts where audiences can video chat, order food or face-swap with actors in TV shows while watching.
“We are amidst a massive transformation of the viewing experience with both VR and AR incoming. Camment (short for comment with camera) simply offers an elegant, and easy, monetizable social solution to all video-based medias, whether it’s live sports, VOD or clips,” said CEO and co-founder Tomi Kaukinen.
“Having Ovaskainen on board, with his experience and network in both gaming and the entertainment industry is extremely valuable to us and enables us to move faster and getting the right deals,” Kaukinen continued.